Social Media

I've been asked to lead the Social Media for the launch of the Online Survey, the Art Installation, and the Community Dashboard.

My first focus was the renaming of the whole project as 'community dashboard' isn't an accessible term for someone outside of the organisation. I asked the whole group to brainstorm together and we came up with a number of options:

Umbrella Name for Project:

- Data patchwork - bringing our information to life.

- Community patchwork - Strengthening the fabric of our community through shared information.

- Inter-Activism! Using information to empower communities.

Tag lines:

- Data + Art = Knowledge  & Empowerment.

- Share your stories (so we can build a better tomorrow together.) (so that we can begin to make positive changes to our community together.) Understand yourself and our community better.

- Share your story: inspire change.

Following this I began thinking about how to attract people and followers. Here is my social media to do list:

Needed:

- Budget

- Dates for online survey launch, installation launch, info station launch

- 3 venues

Key Selling Points:

- Limited Time Only

- Novelty - The Touring Pop-Up Living Room!

- Exclusive - in Knowle West only

- Fun factor -immersive/ interactive  gaming experience

- Digital - A living living room

- Art installation

Flyer for installation:

- The living living room - it's alive!

- Experience an interactive living room! Come and have a play!

- Help create an information station just for Knowle West!

- The pop up touring  living room - it's alive!

- Have a cuppa, share your story.

- Limited time only!

- Date, time, and locations.

- Link to survey online/hashtag

- An interactive survey.

- A living environment.

- An immersive experience.

- Make yourself at home.

- Image of a cardboard sofa being pulled on a kid’s trailer

Social Media:

- Facebook: 3 announcements

Online Survey Launch

Installation Launch

Info Station Launch

-  Twitter

-  Sneak peak video (10secs)

- Promo video (30 secs) - construction of sofa and gaming

- Working hashtag

- Daily development photographs of set building

Press:

- Knowledge Newsletter & Online

- The Post (online - send promo video)

- KWMC website

- KWMC E-BULLETIN?

Flyers out to:

- Filwood, Inns Court, Health Park, The Park, Jarmens, Melvin Square shops, KWMC

- Schools?

- Old people’s homes?

- railings?

- Door-to-door?

Social media is just an awesome platform for sharing information. We have the potential access to at least 2,468 people through the KWMC Twitter handle alone. We also have the established E-Bulletin and the Knowledge newsletter readership.

http://tweetreach.com/reports/9242653

I think the best way to pique people's interest in this digital age is with a feel good sneak peak video which has the potential to go viral. What we are doing is something really different and out of the ordinary which satisfies two news values: Unusual curiosities and novelties! I really think we have the potential to attract regional news and local news outlets.